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Case Study

Lemon: 11X Revenue Growth with Performance Marketing

Adcent helped Lemon turn inconsistent e-commerce acquisition into a scalable full-funnel performance marketing system.

The challenge

Lemon had healthy website traffic, but sales were inconsistent and customer acquisition costs were rising.

Our strategy

  • Full-funnel Meta Ads strategy
  • Google Performance Max campaigns
  • Dynamic remarketing
  • UGC and product-focused creative testing
  • Scaling winning campaigns based on ROAS

Reported results

Before Adcent: ₹12L/month. With Adcent: ₹1.32Cr/month. Reported outcomes included 11X revenue growth, 9.4X ROAS and a 42% reduction in cost per purchase.