Case Study
House of Cars: More Qualified Automotive Leads
Adcent helped an automotive dealership increase qualified enquiries while reducing cost per lead.
The challenge
The dealership wanted more qualified vehicle enquiries while reducing cost per lead.
Our strategy
- Google Search campaigns targeting purchase intent
- Meta lead generation
- Local remarketing
- CRM conversion tracking
- Landing-page optimization
Reported results
Reported outcomes included 402% more qualified leads, 51% lower cost per lead, 318% more test-drive bookings and 11.2X ROAS.